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Central Penn Business Group On Health

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How Much Technical Jargon Should You Write In A Software Promotion?

Being a Amazon product listing optimization copywriter and writing copy for high tech products like high-end computer software, you have to keep your goal in mind at all times. That goal is almost always lead generation. You want to give your reader just enough of a taste of your product so that he’ll take the initiative to ask for more information. This is a fine line you have to walk. Give your prospect too little information and she’ll pass over your promo. Give her too much and you’ll bore her. So you have to strike a delicate balance…

Getting the right balance

This balance in your promo copy isn’t always easy to find. Even if you’ve programmed for a living in the past like I have, it can be difficult to give just enough factual content without blowing away the prospect with too much technical jargon. So how do you overcome this?

Copywriting for Software Promotion

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A New Career Path From An Old Passion

Freelance copywriting career

Most people who decide to pursue a copywriting career have long been lovers of the written word. I wrote fictional short stories and half written novels for years before I even considered a career as a freelance copywriter.

But it’s the best decision I ever made. My business has been rewarding personally, creatively and financially.

For those just getting started in their copywriting career here’s a few tidbits of information, some of it’s even useful!

freelance copywriter

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Let’s Look at Where to Find Online Copywriting Jobs

Working at a copywriting job

There are several ways that you can find online copywriting jobs that might suit you, so you should try them all and see which ones work the best for you.

As a freelance writer you may find yourself constantly searching and applying for jobs, which can be stressful and time-consuming.

Or you may prefer to join a freelance writing service and become part of a team of writers. You can apply for a writing job with a professional writing service like Essaywriters.net. The work is challenging and in general you have the freedom to choose your assignments and create your own schedule.

This is a well-paying job for the right person and offers the opportunity to earn as much money as you want.

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A Green Imagination! Pashmina Brings a Twist to Fashion

They say that if you do not imagine, then you have nothing to look forward in the world of fashion.

Be that the case, you today are a modernista who wants to challenge the fashion boundaries with every clothing you have in your wardrobe. And when you think of revolutionizing your basic outfit looks, your accessories come into play. On this note, it is the ravishing green pashmina which can be your new fashion bud with whom you can EXPLORE and EXPERIMENT!

Green Pashmina Shawl

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Everything You Need to Know about Melatonin

Produced by the pineal gland in the vertebrate brain, Melatonin is a hormone that regulates sleep cycles in humans and animals. As the night progresses, production of melatonin increases, and again decreases with the onset of dawn, thereby, controlling sleep.

Melatonin is available as supplements for those suffering from sleep disorders and is also present in some foods.

Everything you need to know about melatonin

When was it discovered?

Melatonin was discovered by Aaron B. Lerner, a professor of dermatology and some of his colleagues at the Yale University in 1958. Their primary objective was to find a compound in the pineal gland that can be used to treat skin diseases. They used cows as their test subjects for finding the hormone.

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Member Benefits

CPBGH

The Central Penn Business Group on Health provides education on emerging trends and issues in healthcare by hosting three seminars annually. Central Penn Business Group on Health members attend these events at a reduced member rate. To view current events click here.

The February Legal/Legislative Update – a conference designed to provide key stakeholders with the latest information on legislative proposals, regulatory pronouncements and key judicial decisions that impact employers. This seminar is led by an attorney specializing in healthcare policy.

The May Health Summit – this annual conference focuses on current issues of employer sponsored healthcare. Regional and national thought leaders present leading-edge ideas and concepts on such topics as value based healthcare benefit design, quality hospital healthcare delivery, the economy and its impact on employer provided healthcare, and employer wellness initiatives.

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Sponsorship

CPBGH

Sponsorship has always been an important part of the Central Penn Business Group on Health. Sponsors receive numerous benefits and, most importantly, they get direct access to key employers in our region as well as industry thought leaders; bringing with it the ability of sponsors to connect with current and potential clients. Central Penn Business Group on Health events are known for attracting key decision makers in their respective companies, keen on improving healthcare in our region.

Sponsorship is a powerful way to support the Central Penn Business Group on Health and show your commitment to helping improve the cost and quality of healthcare in our region.

 sponsorship

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Calender of Events

CPBGH

Dates: August 22, 2018
Time: 7:30 a.m. – Registration
8:00 – 10:00 a.m. Event
Cost: FREE for CPBGH Members
$20 Non-members
Registration: Click Here to Register

Join us on Wednesday, August 22, 2018 to hear from Joanne McGowan, Vice President, Customer Experience & Strategy Execution for CoreSource. This event will focus on the best methods for communicating with employees about the benefits you offer. Learn the science behind effective benefit communication strategies to ensure you are getting the biggest bang for your buck with the outreach you do. This event is free for CPBGH members and non-members will be charged $20 to attend. This Networking Breakfast is designed for HR, Benefits Professionals, and others responsible for the planning and communication of employer provided benefit plans. Our guest speaker will address how the following impact your communication efforts and will offer solutions for your communication gaps.

Attendees will also have the opportunity to network with colleagues in smaller, breakout groups designed to allow you to discuss your issues, ask questions and learn from your peers. The goal of this session is to provide you with the tools you need to not only help your employees understand the benefits you offer, but also to ensure they are engaged in the process and getting the most out of your programs.

Thank you to our Event Sponsor: Amazon listing optimization

Dates: September 11, 2018
Time: 8:30 am – 9:30 a.m.
Cost: FREE for CPBGH Members
$25 Non-Member Fee
Registration: Click Here to Register

We know that emotional wellbeing and physical wellbeing are intricately intertwined as are the different parts of our lives we strive to balance each day. Creating a culture of wellbeing in the workplace is essential, but leaders are often challenged with how best to achieve this type of culture. By attending this meeting participants will:

  • Understand how the stigma of mental health impacts the wellbeing of not only our employees, but us all
  • Learn what the “unmentionables” are in terms of mental health awareness in the workplace
  • Learn and understand the value of the Do More for 1 in 4 Campaign
Dates: September 13, 2018
Time: 8:00 am – 11:00 a.m.
Cost: $15 Registration Fee
Registration: Click Here to Register

The 2018 Well Workplace Award winners were announced at the Health Summit in May, and we are proud to present an opportunity to hear more from industry leaders about creating a culture of wellness at work. Join us on September 13, 2018 at the Lancaster Chamber for an interactive learning event sponsored by the Central Penn Business Group on Health and Lighten Up Lancaster. This event will feature short presentations and small group discussions for attendees on corporate wellness initiatives. This will be your opportunity to learn from your peers and leave with new ideas to rejuvenate your programs. Our conversations will focus on what works, what doesn’t work, what achieves measurable results, and what supports mental and physical wellness at work.

Dates: October 11, 2018
Time: 8:00 am – 12:00 p.m.
Cost: $50 for CPBGH Members
$80 Non-Member Fee
Registration: Click Here to Register

As defined by the IHC, Healthcare consumerism is defined as, “transforming an employer’s health benefit plan into one that puts economic purchasing power—and decision-making—in the hands of participants.” It is a concept that has been around for more than a decade, but with rising plan costs and higher out-of-pocket costs the need for effective strategies and tools to enable success is more critical than ever before.

To develop more conscientious healthcare users, plans and healthcare professionals need to provide the information, financial incentives, and decision-making tools to consumers to allow them to make educated healthcare purchasing decisions.

Join us to hear from key figures responsible for affecting change in the healthcare delivery system and learn how to incorporate these dynamic ideas into the plans you offer to your workforce. This breakfast will focus on:

  • • How to use artificial intelligence to cost-effectively assist your workforce in making better buying decisions
  • • Ensure your workforce has access to the tools and resources being developed to assist them when they need care
  • • The role plan design can play in assisting employees to make better decisions about care
  • • The role of data in creating effective plan design
  • • Facilitating and understanding the care process for those in need of significant care

A detailed speaker list and event timeline will be online shortly.




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