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What Voice Should You Use for Your Marketing Collateral?

Why, that’s an excellent question, self. Thank you for asking. For the rest of you, marketing collateral refers to the items you use to market your business. Usually, it’s physical stuff, like brochures, rack cards, köpa melatonin or hand outs of any kind. The question is, what voice should you use? Omniscient? First Person? Third Person?

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