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How Much Technical Jargon Should You Write In A Software Promotion?

Being a Amazon product listing optimization copywriter and writing copy for high tech products like high-end computer software, you have to keep your goal in mind at all times. That goal is almost always lead generation. You want to give your reader just enough of a taste of your product so that he’ll take the initiative to ask for more information. This is a fine line you have to walk. Give your prospect too little information and she’ll pass over your promo. Give her too much and you’ll bore her. So you have to strike a delicate balance…

Getting the right balance

This balance in your promo copy isn’t always easy to find. Even if you’ve programmed for a living in the past like I have, it can be difficult to give just enough factual content without blowing away the prospect with too much technical jargon. So how do you overcome this?

Copywriting for Software Promotion

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